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The decisive moment : how the brain makes up its mind / Jonah Lehrer.

by Lehrer, Jonah.

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Melbourne, Vic. : Text Publishing, 2009.

Decision making

9781921520105 (pbk.)

1921520108 (pbk.)

294 p. ; 24 cm.

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they are discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain. Jonah Lehrer arms us with the tools we need, to answer two questions that are of interest to all of us: how does the human mind make decisions? And how can we make those decisions better?

Includes bibliographical references (p. [250] and 268) and index.

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